THE BRIEF
To design a versatile visual illustration that can be adapted to different products.
To design a versatile visual illustration that can be adapted to different products.
ABOUT THE BRAND
Adira is a niche gifting company with design, craft and storytelling at its core.
Being highly curated, Adira hampers are exclusively designed and handcrafted.
Our products are created in collaboration with artisans who are passionate and highly skilled, bringing together the creator and user, while celebrating the resilience and
power of the handcrafted.
THE APPROACH
The focus was on creating the art work that is versatile and adaptive. To capture the essence of different atmospheres in the illustrations. As the brand believes in thoughtful gifting and customising the experience for all the customers, The illustrations had to communicate the same.
Art Direction : Priyasha Murarka, Abhishek Bakshi,
Illustration : Priyasha Murarka, Abhishek Bakshi
Mock Up creations : Diya Parmar
Illustration : Priyasha Murarka, Abhishek Bakshi
Mock Up creations : Diya Parmar
