Founded by Kyrus Sethna, Red chimney is his own brand after being born and raised in a building family and having the backing / resources of an established builder like Rustom Sethna and Sethna Construction Red Chimney is a brand that brings a fresh new perspective to building / Estates / Terrains and Interiors. The Brand focuses on turnkey projects and is lead by Kyrus on all ventures.
The Brief : is to create a visual identity for the brand.
The Brief : is to create a visual identity for the brand.
ROUTE 1
Based on the multiple inspirations and styles liked & shared by you, I wanted to try out different routes for the brand visual that would help you visualize what you feel works best for your brand.This route is clean simplistic and a modern approach. Keeping is mind that Red Chimney deals with not just houses but all kind of construction, architecture and inheritors, Its routes from Sethna Construction and where it could go I did not want to limit the visualto only a house as the brand visual should communicate even the future possibilities that the brand holds.The 2 colour options explore 2 different looks, both are edgy but it depends on which one works for you. The green palette is more royal and Encore friendly and blue is more edgy. The font is clean and balanced and compliments the lines well. It is not as rounded as the lines and helps create a bit of contrast.
ROUTE 2
This visual route explored 2 routes you seemed drawn which were graphic deers/ stags and the crest logo.
This form is a simplified graphic & modern version of a crest.A Crest denotes stature, structure and is associated with luxury and royalty. It has weight and gravity in the visual world and helps create an impact.This crest embodies the deer/ stag which represents, power, intuition, majesty and collaboration. They represent the pillars which uphold the foundation which is symbolised by the placement. The center of the crest is a graphic version of a shield which ensures protection and trust.The R&C are the entails of Red Chimney, it adds more weight and value to the logo.The leaves represent the Eco friendly aspect of the brand and the two other spaces hold abstract representations of sustainable materials. This shows that the brand will be respectful of the surroundings and is committed to being sustainable in their building choices. The tiny house on the top is to subtly represent what the brand deals in and the serif font only adds to the royal look and feel of the visual.
ROUTE 3
This is a very graphic, modern and trendy approach to the visual Identity. It is inspired by the tangram which was invented to help understand spacial awareness, solve problems and be creative with limited resources, create new out of the box form, understand limitations, be collaborative and adaptive. This is very apt for the brand in both what the brand does and what it represents.The two forms are different versions of a home made with tangram shapes. This logo has great scal- able value it is very edgy, graphic and with using tangrams really fits into what the brand represents and does.
The colours and look is more bold, modern and artistic. The font is more rounded to help create contrast from the sharp edgy lines and to represent the softer and more adaptive side of the brand.
ROUTE 4
This visual route is a simplified and more graphic approach to Route 2. The shape of the shield is more edgy and sharp but represents the same factors of protection, trust and safety which is very important when you are trusting someone with your home. The R& C are the initials for the logo and were also a tradition in the time crests were created to incorporate the initials.
The abstract buildings / houses represent what the brand does and creates along with the smaller house on the top. This crest is clear to anyone who views it as to what the brand is about it is a more direct approach to a crest than route 2. The colours are very royal and imply luxury and royalty which represents the market / client base the brand would be catering to. The serif font choice compliments the visual look well and further ties in the visual message.
ROUTE 5
This route was inspired from one of the references shared. Like Route 1 it incorporates not just houses but all the different types of homes that the brand can build in the future. The form is more connected and has balance through negative and positive space which represents additivity, diversity, creativity and contrast.
SELECTED VISUAL IDENTY, MODIFIES FROM ROUTE 1
