Brief : To redesign the existing packaging of the garlic hot sauce. Sticky Sugu is a brand that believes in homemade and handmade products. They wanted that to be reflected in their new packaging.
Existing Packaging before the project
Mood boards & inspirations for the possible routes. Ultimately combined both of these to create a complete hand drawn, raw, sketchy & custom illustration style for the brand.
Some Colour Explorations
Final & Selected Option
Rough layout & style sketches